UX Audit

The roadmap to a better version of your product.

Illustration by Lorena_G

An evaluation of your digital product’s user experience, delivered in a case of study format—super easy to share and understand.

How audits work

1. Get in touch

I complete every audit myself (i.e., they’re never outsourced), so I can only take on a few projects each month.

I’ll typically get back to you within 48 hours.

2. Identifying the driver

Every audit is based on a journey, which is typically the most meaningful for your company’s growth (e.g., onboarding).

If you’re unsure what yours should be, I can help you decide that.

This can be a live product, a prototype or even Figma designs.

3. The audit

Normally, this will happen without much input from you —like a mystery shopper.

This helps protect me from internal biases (although occasionally I need to chat).

We can set up a channel to discuss issues throughout the project.

4. Completion

You’ll receive a (very large) slideshow. This is perfect for sharing between teams as it’s designed to be self-explanatory.

I’ll include a written summary of issues raised, all weighted by importance (i.e., order to fix).

We can then chat as much as you need, to help implement the changes.

Your product team will love it

Highlighting friction

Most people intuitively know when something feels sluggish to use, but an audit can highlight exactly where that friction is (and how to remove it).

Suggesting experiments

Not everything is an obvious fix—I'll suggest productive A/B tests, and longer-term experiments to run.

UX best practice

Your product will be tested in multiple devices for accessibility and browser issues—suggesting UX best practices that may be missing.


I will leverage my experience to suggest which UX issues to tackle first.

Energise your team

Building a product is hard and torturous. I regularly hear that audits have helped to reset and energise teams.

Context and clarity

Internal teams become blind to core context, as they become super-familiar with a subject. I'll help unearth missing contextual cues.

What does an UX Audit consist of?

An audit requires several benchmarks to evaluate a digital product.

To prepare for, you will need to provide:

  • An ideal client (user personas)
  • Clearly defined business goals
  • Product data and analytics

Once you have completed your preparation, it’s time to conduct a UX design audit.

Reviewing a product can involve a variety of methods and approaches. As such, UX Audit could take many forms depending on the needs and goals. In practical terms, depending on the goals, the audit may include: usability testing, user surveys, journey maps, heuristic evaluation, stakeholder interviews, cognitive tutorials, etc, etc.

What is the output of an audit?

You will get 3 deliverables:

  1. ⟶ A slideshow case study, like this one
  2. ⟶ A written summary with actionable recommendations to fix any issues or optimize the product.
  3. ⟶ Consulting Meetings