Revamping Autominuto for B2C Product Market Fit

Autominuto is a go-to online app that comes to your rescue when you face car troubles, no matter where you are.

Autominuto makes it easy to find nearby car services, connecting you with reliable mechanics and dealers for quotes, helping you choose the best option. Get quotes in minutes without any mechanical knowledge needed.



Desktop / Mobile

  • User & trendings research
  • Product strategy
  • Branding
  • UI/UX design
  • Design system
  • Me – Designer
  • Mauro – Developer
  • Andy – Dev Ops
  • Raska – Software Engineer
  • Lucas – Social Media
  • Barbara – Marketing
  • Gaston – Founder
Tools & Technology
  • Figma
  • Hotjar
  • Google Analytics
  • Google Ads
  • AWS
  • Angular
  • Bootstrap
  • Nebular
  • New Branding Identity
  • New Website
  • Landing Pages
  • Marketing Ads
  • UI App Design
  • Basis for Design System

The Challenge

Under a new management, Autominuto has shifted its focus to a B2C business model. As a result, it was essential to revamp the overall look and feel of the brand to better align with their target audience. Additionally, a comprehensive redesign of the user experience was vital for successful client acquisition.


  • Start talking to a new segment.
  • Find out what our users are really looking for.
  • Simplified sales funnel in order to increase client adquisition.
  • Optimize website, landing pages and social media presence in order to improve conversion rate.
  • Build an app where our users can manage their mechanical requests
  • Learn fast and iterate!


1. Re-Branding

2. Refreshing the Website

New design with new copys.

3. Rethinking the sales funnel

We design a new & simplified user-flow by reducing the number of steps required to complete a task to a minimum.

The original project lacked proper metrics, which prompted us to begin measuring everything from the first click to the completion of the task. We utilized various tools such as Hotjar, Google Analytics, Google Ads, User Surveys, etc. to analyze every interaction and validate our experiments and decisions.

4. Building the App

We design a new customer’s app that allows them to easily follow the “clinic history” of their car’s mechanical services.
Built it over Nebular (Angular UI library) based on Eva Design System.

5. Landing Page & Social Media + Google Ads

We successfully designed and optimized the landing pages and social media presence for our client’s lead acquisition campaigns via Google Ads. The marketing pack were visually appealing and highly effective at converting leads into customers.

The result was a high-converting online presence that delivered exceptional ROI for campaigns.

Outcomes and Takeaways

We achieved a conversion rate of 4% by improving the UX in the web sales funnel. By simplifying the user flow and reducing errors, users were more likely to complete their intended actions, resulting in increased conversion rates.

We also reduced the CPC in Google Ads campaigns by optimizing landing pages and social media presence. By increasing engagement, users were more likely to click on our ads, resulting in more effective campaigns.

The improved effectiveness of our operation by 50% can also be attributed to our focus on the user experience and prioritizing customer satisfaction.

Launching the app improved the satisfaction and patience of our customers by providing them with a user-friendly and intuitive experience. They can easily follow the status of their requests and find a place where they can get support.


Lookin Forward:

  • Regular user surveys in job requests provide valuable feedback on service quality.
  • A design system must be developed to ensure consistency.
  • A COO is needed on the team.
  • Automation of processes is necessary.
  • Client retention is crucial.

🙏Thanks for watching.