Elevating Branding and User Experience in the Hotelier's Supply Ocean
- Branding, UI, UX
Supply Ocean was a hotel supplier marketplace revolutionizing procurement in the hospitality industry.
In the dynamic world of hospitality, efficient procurement processes are essential for hotels to meet their guests’ needs seamlessly. Supply Ocean emerges as a game-changing online platform, bridging the gap between these establishments and a diverse array of suppliers offering products and services tailored exclusively to the hospitality sector.
By leveraging the power of technology, Supply Ocean aims to transform and streamline the procurement experience for hotels. It provides a e-commerce platform for hoteliers where they can effortlessly explore, compare, and acquire a comprehensive range of goods and services.
Client
Supply Ocean
Date
2017
Platforms
Desktop / Mobile
Expertise
- Branding
- User Experience
- UI Design
- Front-end Dev
Team
- Me – UX/UI Designer
- Mauro – Lead Software Engineer
- Chino – Software Architect
- Anish – Product Owner
Deliverables
- New Brand
- Web Marketplace
- Vendor’s Control Panel
- Social Media
- Stationery
The Challenge
Procurement in the hospitality industry presents notable challenges, such as fragmented sourcing, time-consuming comparisons, and complex negotiations. These hurdles often result in inefficiencies that impede hoteliers from providing exceptional guest experiences. Recognizing these pain points, Supply Ocean embarks on a design-driven mission to redefine the procurement landscape.
Goals
- Revalue the brand identity, creating a compelling and distinctive presence in the hoteliers market.
- Streamlined sourcing process for hoteliers, centralizing supplier information, and simplifying supplier discovery.
- Enhanced User Experience and engagement through an intuitive, visually appealing, and user-friendly interface, ensuring ease of use.
- Integrate innovative technologies to enhance efficiency, accuracy, and decision-making in procurement.
- Consistency across all platforms.
- Take over the segment
Actions
1. Revalue the brand
2. The Marketplace
3. Vendors Dashboard
Conclusions
Through design, Supply Ocean disrupts the hospitality supply chain. The user-centric platform connects hotels with suppliers digitally, streamlining the procurement process and enhancing the overall experience. This case study showcases how design thinking can reshape traditional industries, driving positive change and unlocking new possibilities for businesses.